Facebook owned WhatsApp announced that it will share you phone number with mother company Facebook. This is the first time WhatsApp privacy policy has changed in last 4 years. WhatsApp who claimed to be committed to protecting user’s data and privacy has taken a ‘U’ turn.

In a blog post they confirmed the move to share user data with Facebook to integrate businesses with messaging platform. The blog recalls notable features like WhatsApp Web, Calling and end-to-end encryption before dropping the bomb.

WhatsApp Privacy Policy History

WhatsApp CEO Jan Koum claimed no changes to be made in future when Facebook acquired the company in this blog post. This is what he had to say about their new partnership with Facebook and changes for users:

Today we are announcing a partnership with Facebook that will allow us to continue on that simple mission. Doing this will give WhatsApp the flexibility to grow and expand, while giving me, Brian, and the rest of our team more time to focus on building a communications service that’s as fast, affordable and personal as possible.

Here’s what will change for you, our users: nothing.

It is clear that WhatsApp has decided to make some money after offering free service for so long without any ads. The company has over 1 billion users worldwide. It seems like a right time to reap the reward. There is a great revenue prospect with such kind of active user base.

How Does It Affect A User?

There will be no change in user experience at least for now. You will not be seeing any intrusive ads like other messaging apps. WhatsApp clarifies that it will use your contact number to deliver better friends suggestions and relevant ads based on the “coordination” between two companies. You might receive notifications from business you are associated with like a bank or an airline. Your bank may send notification about a fraudulent transaction, or an airline informing you about the cancelled flight.

The blog does not go in detail about how WhatsApp data can be used to show you relevant ads in Facebook. Your experience is not going to change for sure but a lot of things will change in the background.

How To Avoid Sharing Contact Number

You have 30 days to make the decision. If you have already opted-in and want to change that now then you still have some time on your side to change your decision. You can head to this post to understand how to stop sharing your contact number with Facebook.

There is a mixed reaction about this change among WhatsApp users. I am concluding this chilly news on this note that “ads are coming”.



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